AI Insights · Timothy · October 2025
Top 5 Apparel Apps Performance on iOS in Mexico, Q3 2025
Explore the download and active user trends of the top 5 apparel apps on iOS in Mexico during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the SHEIN - Shopping Online app saw its weekly downloads fluctuate, starting at around 71K in early July and reaching a low of 38.5K in early September. The app's weekly active users decreased from about 5.8M to 4.6M during the quarter, before climbing back to 5.2M by the end of September.
Nike: Shoes, Apparel, Stories experienced a steady increase in weekly downloads, peaking at approximately 23.8K in early August. The app's active user base remained relatively stable, starting at 557K and finishing the quarter at 620K.
The adidas: Shop Shoes & Clothing app had a varied download trend, beginning at 20.6K and dipping to 10K mid-quarter. However, active users showed a rise from 501K in early July to 509K by the end of September.
ZARA witnessed a decline in weekly downloads from 12.7K to a low of 7.3K, yet saw a slight resurgence to 9K by late September. Its active user count also fluctuated, decreasing from 240K to 165K over the quarter.
Finally, the H&M app's downloads started at 12K and declined to about 8K by the end of September. Active users showed a similar pattern, with numbers dropping from 237K to 241K by the quarter's end.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
