AI Insights · Timothy · October 2025
Top 5 iOS Apparel Apps in Kenya: Q3 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Kenya during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the top iOS apparel apps in Kenya showed varied performance trends in terms of downloads and active users, as detailed by Sensor Tower data.
SHEIN - Shopping Online saw a gradual decline in weekly downloads, starting from 2K at the beginning of July to just over 1K by the end of September. Despite this, the app maintained a strong presence with weekly active users fluctuating around 20K, peaking at 20.3K before slightly decreasing towards the quarter's end.
ZARA experienced stable weekly downloads, ranging between 100 to 130. Active users increased from 2K at the start of the quarter to 2.1K by its conclusion, showing a subtle yet steady engagement among users.
Fashion Nova: Trendy Shopping maintained consistency in downloads, averaging around 110 weekly. Active users rose from 1.1K to 1.2K, indicating a stable user base throughout the quarter.
H&M MENA - Shop Fashion Online recorded modest download numbers, peaking at 93 in late August. The app's active users increased from 132 to over 200, suggesting growing user interest and engagement.
Finally, ASOS - Discover Fashion Online had fluctuating download numbers, with a notable peak of 87 in mid-July. Active users varied throughout the quarter, reaching a high of 354 before settling at 264 by the end.
These insights from Sensor Tower highlight the dynamic nature of user engagement and app adoption in the Kenyan market. For more detailed analytics, Sensor Tower provides comprehensive insights into app performance metrics.
