Top 5 Apparel Apps on iOS in Italy: Q3 2025 Performance

In the third quarter of 2025, the top five apparel applications on iOS in Italy showed varied performance in terms of downloads and active users, according to Sensor Tower data. Here's a detailed look at each app's trends.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting from approximately 30.1K at the beginning of the quarter and dropping to around 23.9K by the end of September. The app's weekly active users hovered around 3.5M at the start, with a slight decrease to about 3.3M towards the end of the quarter.

Zalando – Online fashion saw its weekly downloads peak at about 19.2K mid-quarter before settling at approximately 15.9K. The number of weekly active users fluctuated, starting at 1.3M, dipping to around 1.1M, and then rising back to approximately 1.3M.

ZARA showed a downward trend in weekly downloads early in the quarter, hitting a low of about 6.1K before climbing back to roughly 12.5K. Its active users decreased from 582K to 556K over the period.

Privé by Zalando initially had lower downloads around 6.0K, which increased to 11.3K by quarter's end. Active users demonstrated a similar trend, starting at 434K and rising to 524K.

Finally, Sinsay - moda i zakupy online showed a significant increase in weekly downloads, beginning at 4.5K and reaching 14.8K by the end of September. Its active users also rose steadily from 25.7K to 56.5K.

These performance metrics highlight the dynamic nature of the apparel app market in Italy. For more detailed insights, visit Sensor Tower.