AI Insights · Timothy · October 2025
Top 5 iOS Apparel Apps in Finland: Q3 2025 Performance
Explore the performance of the top 5 apparel apps on iOS in Finland during Q3 2025, based on downloads and active user trends.
In the third quarter of 2025, the iOS apparel app market in Finland saw varied performance across the top five applications. Here's a detailed look at the weekly downloads and active user trends for each app, as reported by Sensor Tower.
SHEIN - Shopping Online experienced initial growth in weekly downloads, starting at around 1.9K and peaking at 2.1K by mid-July. However, this trend reversed, ending the quarter with approximately 1.1K downloads. Weekly active users followed a similar pattern, starting at 35.8K and declining to about 22.9K by the end of September.
Zalando – Online fashion maintained a relatively stable download rate throughout the quarter, with a slight peak in late August at 1.7K downloads. The app's active users started at 69.7K and gradually declined to 44.8K by the end of the quarter.
Lindex saw fluctuations in its weekly downloads, with notable peaks in mid-July and late September, reaching up to 1.7K downloads. Active users began at 17.6K, peaking at 20.2K in mid-August, before declining to 14K by the end of September.
H&M showed modest download numbers, with a noticeable increase in mid-September reaching 1.1K. The active user count started at 25.1K, decreasing to 20.7K by the end of the quarter.
ZARA maintained a consistent download rate, averaging around 500 downloads weekly, with slight variations. Active users increased slightly, from 4.3K at the beginning of the quarter to 4.8K by the end.
For more detailed insights and trends, visit Sensor Tower's platform.