AI Insights · Timothy · October 2025
Top 5 Apparel Apps on iOS in Europe - Q3 2025
Explore the performance trends of the top 5 apparel apps on iOS in Europe during Q3 2025, including download and active user metrics.
In the third quarter of 2025, the top five apparel applications on iOS in Europe showcased notable performance metrics, as reported by Sensor Tower.
SHEIN - Shopping Online demonstrated a consistent pattern in weekly downloads, starting at 541K and experiencing a gradual decline to 373K by the end of September. Meanwhile, the app maintained a robust number of weekly active users, beginning at approximately 28.1M and ending the quarter with a slight increase to 26.6M.
Zalando – Online fashion observed a steady increase in weekly downloads, peaking at 152.8K in late August. The app's weekly active users showed a similar upward trend, growing from 9.9M at the start of July to 9.4M by the end of September.
ZARA recorded an upward trajectory in weekly downloads, beginning at 139K and reaching 156K in late September. Active user engagement also improved, rising from 4.6M to 4.2M throughout the quarter.
H&M saw a significant increase in downloads mid-quarter, with numbers climbing to 112K in August. Weekly active users also increased, starting at 5M and ending at 5.2M.
Finally, BERSHKA experienced a steady increase in downloads, peaking at 71.7K in late September, while active users grew from 1.1M to 1.08M over the quarter.
For more detailed insights and data, visit Sensor Tower.
