AI Insights · Timothy · October 2025
Top Apparel Apps on Android in Europe Q3 2025
Explore the performance of the top 5 apparel apps on Android in Europe during Q3 2025, highlighting download and active user trends.
In the third quarter of 2025, the top apparel applications on the Android platform in Europe displayed varied performance trends. According to Sensor Tower data, these apps experienced significant engagement and download activity.
SHEIN-Shopping Online showed a steady decline in weekly downloads from 753K at the beginning of July to 535K by the end of September. Despite this, active users remained robust, starting at 45.3M and experiencing a slight dip to 42.8M by the end of the quarter.
Sinsay - moda i zakupy online maintained a consistent download rate, peaking at 139K in the final week of September. Active users also increased noticeably, growing from 4.4M to 5.3M over the quarter.
Zalando – online fashion store experienced growth in downloads, reaching 122K in the last week. Active users fluctuated slightly but ended the quarter at 11M, showcasing stable engagement.
Zara saw an upward trend in downloads towards the end of the quarter, with numbers rising from 88K to 113K. Active users followed a similar pattern, increasing from 3.5M to 3.3M.
Finally, H&M downloads varied throughout the quarter, peaking at 78K. The app’s active users grew steadily from 4.5M to 4.8M, indicating a strong user base.
For more detailed insights into these trends, visit Sensor Tower.
