Top 5 Apparel Apps on Android in Bulgaria: Q3 2025

In the third quarter of 2025, the top apparel apps on the Android platform in Bulgaria showcased varied performance according to data from Sensor Tower. Here's a look at how these apps fared in terms of weekly downloads and active users.

SHEIN-Shopping Online maintained a strong presence with weekly downloads peaking at around 17.7K in mid-July. However, a gradual decline was observed towards the end of the quarter, reaching approximately 12.3K by the last week of September. The app's weekly active users fluctuated, starting from 480K and rising to a peak of 540K in early July, before stabilizing around 506K at the quarter's end.

Sinsay - moda i zakupy online saw a modest increase in weekly downloads, starting at 2.9K and closing the quarter at 3.2K. Active users initially decreased from 207K to 160K but rebounded to 236K by the end of September.

ABOUT YOU Outlet experienced a steady rise in weekly downloads from 1.6K to nearly 3.9K. The app's active user base expanded significantly from 24K to 39K, indicating growing engagement.

Savana - UK Fashion demonstrated a consistent increase in weekly downloads, beginning at 589 and reaching 2.6K by the end of the quarter. Active users increased steadily throughout the period, peaking at 6.1K in late September.

eobuwie- online fashion had a fluctuating download trend, with numbers ranging from 1.9K to 2.3K. The app saw a notable rise in active users from 59K in late June to 67K by the end of September.

These insights reflect the dynamic nature of the apparel app market in Bulgaria, with varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.