Top Utilities Apps Performance in New Zealand Q2 2025

The second quarter of 2025 saw notable performances from the top utilities apps in New Zealand. Here's a breakdown of how these apps fared in terms of weekly revenue, downloads, and active users, based on data from Sensor Tower.

Cleanup: Phone Storage Cleaner by DEEP FLOW SOFTWARE SERVICES exhibited a consistent increase in weekly revenue, peaking at approximately $6.8K in mid-June. Despite a downturn in downloads, falling from 2K to around 1K by the end of June, the app maintained a moderate level of active users, closing the quarter with about 685.

NordVPN: VPN Fast & Secure from Nordvpn S.A. demonstrated strong revenue growth, culminating at $9.6K in the last week of June. Downloads hovered around 1.6K to 1.9K, while active users experienced a decline from 24.8K to approximately 15.2K.

ExpressVPN · Secure & Fast VPN saw a stable revenue stream, with a slight increase to around $5K by June's end. Weekly downloads remained relatively stable between 700 and 1K, while active users showed a slight increase, finishing the quarter at 3.2K.

Cleaner Guru: Clean Up Storage from GM UniverseApps Limited achieved revenue growth, reaching $2.8K at its peak in late June. Downloads fluctuated, starting at 532 and tapering to 392, with active users showing a slight decrease towards the quarter's end.

Finally, AI Cleaner: Clean Up Storage by GRIMLAX TRADE, S.L. saw a notable revenue increase, reaching $2.6K in the last week. Downloads varied, experiencing a spike in mid-June, while active users steadily increased, culminating at 5.8K.

For more detailed insights and data, visit Sensor Tower's platform.