AI Insights · Timothy · July 2025
Top 5 Utilities Apps Performance on Unified Platform in Kenya, Q2 2025
Explore the performance trends of the top 5 utilities apps in Kenya during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the top utilities apps in Kenya showed varied performance trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared:
Cleanup: Phone Storage Cleaner from DEEP FLOW SOFTWARE SERVICES saw a consistent revenue stream, peaking at around $1.5K towards the end of May. Downloads, however, experienced a downward trend, starting at over 1.1K in early April and dipping to just above 400 by the end of June. Active users also declined, from 657 to 310 over the quarter.
Truecaller: Premium Caller ID maintained a robust presence with revenue climbing to nearly $2.9K by the end of June. Downloads fluctuated, beginning at approximately 50.9K, dropping mid-quarter, and then rising again to over 57K. The app’s active user base remained strong, closing the quarter with over 6.2M users.
NordVPN: VPN Fast & Secure achieved revenue growth, hitting a peak of $2.1K in late June. Downloads saw a significant increase towards the end of the quarter, reaching 2.8K. Active users grew steadily, from 8.3K to over 11.2K by the quarter's end.
ExpressVPN · Secure & Fast VPN experienced a modest revenue rise, ending the quarter at approximately $1.2K. Downloads spiked in late June, reaching 6.6K. Active users fluctuated but ended on a higher note with over 31.5K users.
VPN Lumos: Open & Connect USA showed a steady revenue increase, topping $627 by the end of June. Downloads were volatile, with a notable peak of 9.6K in early June. Active users also increased, reaching over 20.3K by the end of the quarter.
These insights are based on data from Sensor Tower, providing a comprehensive view of app performance in Kenya. For more detailed analytics, visit Sensor Tower.
