AI Insights · Timothy · July 2025
Top 5 Utilities Apps Performance in the UK, Q2 2025
Explore the performance trends of the top utilities apps in the UK for Q2 2025, including revenue, downloads, and active user data from Sensor Tower.
In the second quarter of 2025, the performance of top utilities applications in the United Kingdom showed varied trends across revenue, downloads, and active users. This data, sourced from Sensor Tower, provides detailed insights into the market dynamics.
NordVPN: VPN Fast & Secure demonstrated a robust revenue pattern, peaking at approximately $262K in the last week of June. Downloads saw a notable increase, reaching around 34.7K by the end of the quarter. Active users fluctuated, starting at over 1M and closing at approximately 1.07M.
Cleanup: Phone Storage Cleaner experienced a steady rise in revenue, hitting $115K in early June. The app's downloads were highest in early April at about 24.9K, with active users consistently around 47K by the quarter's end.
ExpressVPN · Secure & Fast VPN saw its revenue peak at approximately $87K in late June. Downloads increased to about 12.1K in the same period, while active users showed a downward trend, ending at around 278K.
Norton 360 Security & VPN maintained a steady revenue, closing at $47.7K. Downloads rose to 15.3K in late June, while active users decreased from 363K to 292K throughout the quarter.
Photo Cleaner: Swipewipe earned a revenue peak of $31.1K at the end of April. Despite a decline in downloads, ending at 8.5K in June, active users remained stable at around 42.9K.
For more detailed insights and trends, visit Sensor Tower's platform.
