AI Insights · Timothy · July 2025
Top 5 Utilities Apps in Australia Q2 2025: Performance Insights
Explore the performance trends of the top utilities apps in Australia for Q2 2025, based on Sensor Tower's data insights.
In the second quarter of 2025, the top utilities applications on a unified platform in Australia showcased varied performance trends, as detailed by Sensor Tower's data.
NordVPN: VPN Fast & Secure experienced a consistent increase in weekly revenue, peaking at approximately $100.6K by the end of June. Downloads saw a notable rise, reaching nearly 14.9K in the final week of the quarter, while active users fluctuated, ending the quarter at around 196.9K.
Cleanup: Phone Storage Cleaner demonstrated a stable revenue trend, closing the quarter at about $40.7K weekly. Despite an initial fluctuation, downloads declined to 5.1K by the end of June, with active users following a similar downward trend, finishing at approximately 3.3K.
Norton 360 Security & VPN saw a steady increase in revenue, reaching $45.1K in late June. Downloads peaked mid-quarter at 14K, while active users declined to 44K towards the quarter's end.
Cleaner Guru: Clean Up Storage maintained a consistent revenue pattern, ending with $22.6K. Downloads gradually decreased, concluding at 2.3K, whereas active users slightly fluctuated, ending at approximately 5.8K.
ExpressVPN · Secure & Fast VPN exhibited a variable revenue trend, peaking at $30.6K in late June. Downloads remained relatively stable, with slight increases, ending at nearly 5K. Active users saw a recovery towards the end, finishing at around 57.9K.
These insights offer a glimpse into the dynamic nature of the utilities app market in Australia, with more detailed analyses available through Sensor Tower's comprehensive data sets.