Top Shopping Apps Performance on Unified Platform in Tunisia: Q2 2025

In the second quarter of 2025, we observed interesting trends in the performance of the top shopping applications on a unified platform in Tunisia. This analysis is based on data provided by Sensor Tower.

SHEIN - Shopping Online experienced fluctuating weekly downloads, beginning at approximately 16.7K and reaching a low of 12.8K in late May. However, the app saw a resurgence, closing the quarter with around 16.4K downloads. Active users showed a positive trend, growing from 354K to over 401K by the end of June.

Alibaba.com maintained a steady presence with weekly downloads peaking at 12.8K in early April. Despite a dip to 6.9K in mid-June, downloads recovered to around 9.4K by the quarter's end. Active user numbers increased from 311K to a high of 364K, indicating a solid engagement.

Temu: Shop Like a Billionaire saw its downloads peak at 16K in late April before settling in the 8K range. Active users rose significantly from 34.9K to over 73K, highlighting growing user interest and engagement.

Monoprix Tunisie had a varied download pattern, starting with 1.7K and reaching a peak of 9.7K in late June. This indicates a growing user base and potential for increased market penetration.

AliExpress - Shopping App exhibited a steady download rate, fluctuating between 2K and 4K. Active users increased from 102K to over 125K, demonstrating consistent user engagement throughout the quarter.

These insights provide a snapshot of the dynamic shopping app landscape in Tunisia. For more detailed analytics and insights, Sensor Tower offers comprehensive data services.