AI Insights · Timothy · July 2025
Top 5 Shopping Apps in Russia: Q2 2025 Performance
Explore the performance trends of Russia's top 5 shopping apps in Q2 2025, highlighting downloads and active users with data insights from Sensor Tower.
In the second quarter of 2025, the top shopping applications in Russia demonstrated varied performance trends on a unified platform. This analysis, based on data from Sensor Tower, reveals key patterns in downloads and active users.
WILDBERRIES saw its weekly downloads fluctuate, peaking at 472K in mid-May before gradually declining to 215K by the end of June. Meanwhile, its weekly active users remained robust, starting at 67.6M and reaching a high of 69.5M in early June.
Озон: онлайн интернет-магазин experienced a steady download rate with a slight dip towards the end of the quarter, from 295K to 229K. Active users displayed stability, maintaining around 59M throughout the quarter.
Пятёрочка: доставка продуктов had a downward trend in downloads, starting at 272K and decreasing to 216K by June's end. Active user numbers showed a slight fluctuation but remained close to 19.7M.
Магнит: акции и доставка maintained a consistent download rate, with a minor decrease from 221K to 171K. Active users increased slightly mid-quarter, peaking at 18.8M in early June.
Джум: интернет-магазин experienced a notable decline in downloads, from 246K in early April to 98K by the end of June. However, active users remained relatively stable, with minor fluctuations around 2.4M.
For more detailed insights and data on these apps, visit Sensor Tower's platform.
