AI Insights · Timothy · July 2025
Top 5 Shopping Apps in Romania: Q2 2025 Performance
Explore the performance of the top shopping apps in Romania during Q2 2025, featuring download and active user trends from Sensor Tower data.
In the second quarter of 2025, the shopping app landscape in Romania showed varied performance across the top contenders. Here's a detailed look at how these apps fared based on insights from Sensor Tower.
Trendyol: Online Shopping
Trendyol saw its weekly downloads start at around 86K, gradually declining to approximately 41K by mid-June before rising again to about 57K by the end of the quarter. Active users fluctuated, peaking at roughly 2M in early April and closing the quarter at about 1.7M.
Temu: Shop Like a Billionaire
Temu's weekly downloads began at 61K, dipped to around 39K in early June, and then increased to nearly 53K by the end of the quarter. Active user numbers showed a peak of approximately 2.3M in mid-May, ending the quarter slightly lower at 2M.
SHEIN - Shopping Online
SHEIN experienced a steady increase in downloads, starting at 47K at the beginning of the quarter and reaching around 44K by the end of June. Active users grew from about 2.9M to a peak of 3.6M in mid-June, settling at approximately 3.4M by the quarter's end.
Kaufland: Supermarket Offers
Kaufland's downloads remained relatively stable, fluctuating between 19K and 25K throughout the quarter. Active users ranged from 1.1M to 1.4M, with notable variability across the weeks.
Lidl Plus
Lidl Plus saw downloads vary from 17K to 34K over the quarter. Active users were highest at the start with about 3.4M, decreasing to 2.8M by the end of June.
These insights highlight the dynamic nature of the shopping app market in Romania. For more detailed analytics and trends, visit Sensor Tower.
