AI Insights · Timothy · July 2025
Top 5 Shopping Apps Performance in New Zealand Q2 2025
Explore the performance trends of the top 5 shopping apps on a unified platform in New Zealand for Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the top shopping applications in New Zealand experienced varied performance metrics on the unified platform, combining both iOS and Android data. Here’s a closer look at the trends for each app, as reported by Sensor Tower.
Temu: Shop Like a Billionaire saw its weekly downloads peak at around 16.6K in late April before gradually declining to approximately 10.5K by the end of June. Meanwhile, the app maintained a strong presence with weekly active users, starting at 855K and fluctuating throughout the quarter, closing at around 905K.
For Shop Kmart Low Prices For Life, there was a notable decline in downloads from 17.7K at the beginning of April to about 6.9K by the end of June. However, weekly active users showed a positive trend, rising from 80K to 111K over the same period.
Everyday Rewards experienced fluctuating downloads, peaking at 9.9K in late March and stabilizing around 7K by the end of June. Active users exhibited a slight increase, moving from 256K at the start to approximately 255K at the quarter's close.
New World NZ downloads showed fluctuations, with a high of 9.8K in early April and ending the quarter at 9K. Active users demonstrated a stable trend, starting at 137K and concluding at 150K.
Lastly, SHEIN - Shopping Online observed a steady download rate, ranging from 6K to 8.8K throughout the quarter. Its active users increased from 176K to 208K, showcasing consistent engagement.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower’s website.
