AI Insights · Timothy · July 2025
Top 5 Shopping Apps Performance in Nigeria Q2 2025
Explore the performance trends of the top five shopping apps in Nigeria during Q2 2025, highlighting download and active user metrics across a unified platform.
In the second quarter of 2025, the performance of the top shopping applications in Nigeria showed varied trends across downloads and active user metrics, as analyzed by Sensor Tower.
Temu: Shop Like a Billionaire experienced a notable decline in weekly downloads, starting from 904K at the beginning of April and tapering to around 211K by the end of June. Despite the drop in downloads, weekly active users remained relatively stable, starting at approximately 4M and ending at 3.3M, with some fluctuations throughout the quarter.
Jumia Online Shopping maintained a consistent download rate, with figures hovering around 32K to 44K weekly. The app showed a positive trend in weekly active users, growing from 4.3M at the start of April to about 5.4M by the end of June.
oraimo store saw a surge in weekly downloads during mid-April, peaking at over 32K, before stabilizing to approximately 15K by the end of the quarter. Active users increased gradually, starting at 12K in early April and reaching around 16K by the end of June.
The 1688- B2B Market app experienced fluctuations in downloads, with a significant peak of 23K in the final week of June. Active users showed a rising trend, beginning at 22K and climbing to nearly 65K by the quarter's close.
Lastly, REWE - Supermarkt demonstrated a steady increase in both downloads and active users. Weekly downloads rose from 1.9K to 12K, while active users increased from 3.7K to 27K over the quarter.
For more detailed insights and data analysis, visit Sensor Tower's platform.
