AI Insights · Timothy · July 2025
Top 5 Shopping Apps Performance in Kenya: Q2 2025
Explore the download and user trends of the top shopping apps in Kenya during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the shopping app landscape in Kenya showcased varied performance metrics on a unified platform, combining data from both iOS and Android. Here's a closer look at the top five shopping applications based on their weekly downloads and active users, as reported by Sensor Tower.
Alibaba.com - B2B marketplace experienced a notable rise in weekly downloads, peaking at approximately 42.6K in early June. Active users showed a positive trend, starting at 811K and reaching close to 980K by the end of June.
JUMIA Online Shopping maintained a steady increase in downloads, surpassing 22K in late June. The app saw a significant jump in active users, beginning with 1.9M and climbing to nearly 2.3M over the quarter.
Kilimall - Affordable Shopping had fluctuations in downloads, with a peak of 24.5K in mid-June. Active users varied, starting at 899K and ending at approximately 744K.
Naivas Online-Saves you Money saw a consistent pattern in downloads, reaching around 15K in late June. Active users increased steadily, moving from 38K to over 61K throughout the quarter.
Okolea Extra had its downloads peak at about 27.4K at the start of April, with active users starting at 88K and gradually decreasing to around 69K by the quarter's end.
These insights provide a glimpse into the dynamic app market in Kenya, with more detailed analytics available from Sensor Tower.
