AI Insights · Timothy · July 2025
Top 5 Shopping Apps in Italy: Q2 2025 Performance Overview
Explore the performance trends of Italy's top shopping apps in Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the top shopping applications in Italy showed varied performance trends across downloads and active user metrics. Here’s a closer look at how these apps fared, based on data from Sensor Tower.
Temu: Shop Like a Billionaire consistently attracted users with weekly downloads peaking at approximately 107K by late June. Active users increased steadily, reaching around 6.5M by the end of the quarter.
AliExpress - Shopping App maintained a stable download rate, with numbers fluctuating between 54K and 70K weekly. Active users hovered around the 3.3M mark, showing slight variations throughout the quarter.
SHEIN - Shopping Online saw a gradual increase in downloads, culminating at 73K in the final week. The active user base remained robust, peaking at over 8.5M.
Lidl Plus experienced a decline in downloads from approximately 55K to 40K by the end of June. Despite this, active users showed resilience, maintaining a steady count close to 3.2M.
HeyConad had a notable surge in downloads early in May, reaching over 101K. However, it experienced a decline in subsequent weeks, with downloads dropping to about 19K by June’s end. Active users saw a peak of 839K in mid-May before settling around 541K.
These insights provide a snapshot of the dynamic shopping app landscape in Italy, with more detailed analytics available from Sensor Tower.
