AI Insights · Timothy · June 2025
Top 5 Shopping Apps in Europe - Q2 2025 Performance Review
Explore the download and user trends of Europe's top shopping apps in Q2 2025. Get insights into the performance of Temu, SHEIN, Lidl Plus, AliExpress, and Amazon Shopping on a unified platform.
In the second quarter of 2025, the top shopping apps in Europe showed varied performance trends across downloads and active users. This analysis is based on data from Sensor Tower, providing insights into the unified platform metrics for each app.
Temu: Shop Like a Billionaire maintained a strong presence with weekly downloads starting at approximately 1.8M and peaking at about 2M by the end of June. The app also saw a consistent rise in weekly active users, reaching over 82M by the quarter's close.
SHEIN - Shopping Online experienced a notable increase in downloads, starting from around 760K and surpassing 1.2M in the final week. Active users grew steadily to approximately 68.9M by the end of the quarter.
Lidl Plus showed a more stabilized download pattern, with numbers ranging from about 600K to 780K. The active user base hovered around 50M, with minor fluctuations throughout the period.
AliExpress - Shopping App saw downloads fluctuate between 460K and 580K, while weekly active users were around 37M, peaking in mid-June at over 40M.
Amazon Shopping recorded a steady increase in revenue, reaching approximately $5M mid-quarter, while downloads ranged from 380K to 460K. The active user count remained robust, surpassing 108M by the end of June.
These insights highlight the dynamic nature of the shopping app market in Europe. For more detailed analyses and data, visit Sensor Tower's platform.
