AI Insights · Timothy · July 2025
Top 5 Shopping Apps Performance in Denmark: Q2 2025
Explore the performance trends of the top shopping apps in Denmark during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the top shopping apps in Denmark showed varied performance trends across downloads and active users. Here's a breakdown of how each app fared during this period, based on data from Sensor Tower.
Lidl Plus experienced fluctuations in weekly downloads, starting at 18.5K and ending with 6.4K. Despite this, its weekly active users grew from 252K to 271K by the end of June, indicating a strong user retention.
Temu: Shop Like a Billionaire saw an initial increase in downloads, peaking at 11.8K in late April, before gradually declining to 7.4K. Active users rose steadily from 534K to 603K, demonstrating consistent engagement.
SHEIN - Shopping Online maintained a more stable download rate, with a small peak at 7.4K in late April. The app’s active users showed a slight increase, reaching 185K in early June before a gradual decline.
Ønskeskyen downloads declined from 5.7K to 3.9K over the quarter, while active users dropped from 348K to 267K, indicating a potential drop in user engagement.
Lastly, Netto+ | Scan&Go showed a decrease in downloads, from 5.8K to 3.5K. However, its active user base saw a recovery towards the end of the quarter, increasing from 270K to 244K.
These insights highlight the dynamic nature of app engagement in Denmark’s shopping sector. For more detailed data and analysis, visit Sensor Tower.
