Top 5 Shopping Apps in Bulgaria: Q2 2025 Performance Overview

In the second quarter of 2025, the top shopping applications in Bulgaria demonstrated varied performance trends across downloads and active users, as reported by Sensor Tower.

Trendyol: Online Shopping experienced a fluctuating trend in weekly downloads, beginning with approximately 29K at the start of April and showing a slight decline mid-quarter. However, downloads rebounded to nearly 29K by the end of June. Its weekly active users consistently rose from 191K to over 311K, indicating strong user engagement throughout the quarter.

Temu: Shop Like a Billionaire maintained relatively stable download numbers, starting around 23K and ending with a slight increase to 23K by late June. Active users showcased a peak of approximately 957K mid-quarter before settling at around 852K, reflecting a dynamic user base.

SHEIN - Shopping Online saw a modest increase in downloads, peaking at about 21K in early May, while its weekly active users peaked at over 761K mid-quarter, before tapering off to about 573K.

Alibaba.com displayed a steady download pattern, with numbers ranging from 8K to just over 10K. Active users saw a dip mid-quarter, but numbers rebounded to approximately 36K by the end of June.

Lidl Plus had a downward trend in downloads initially, reaching a low of about 7K in early June, but numbers climbed back to nearly 10K by the end of the quarter. Active users fluctuated but concluded with a robust 914K, indicating strong customer retention.

For more detailed insights and data, visit Sensor Tower's platform.