AI Insights · Timothy · July 2025
Top 5 Shopping Apps in Belgium Q2 2025: Unified Platform Analysis
Explore Q2 2025 performance trends of the top 5 shopping apps in Belgium, including download and active user statistics from Sensor Tower.
In the second quarter of 2025, the top shopping applications in Belgium demonstrated varied performance trends across downloads and active users on a unified platform. Here's a closer look at how these apps fared, based on Sensor Tower data.
Temu: Shop Like a Billionaire saw a robust increase in weekly downloads, growing from 23.5K at the start of April to a peak of 51.2K by mid-June. Active user numbers also rose steadily, starting at 866.6K and reaching over 1.1M by the end of the quarter.
Action experienced a notable growth in downloads, beginning at 14.7K and peaking at 38.8K in mid-June. Its active user base expanded from 330.2K to 393.2K, reflecting increased engagement throughout the quarter.
For SHEIN - Shopping Online, weekly downloads showed a significant rise, particularly in June, reaching up to 31.3K. Active users fluctuated slightly but maintained a strong presence, starting at 1.35M and closing at approximately 1.5M.
ALDI ENJOY experienced a steep decline in downloads after an initial high, dropping from 35K to just 1.5K by the quarter's end. Active users mirrored this trend, decreasing from 123.2K to 37.6K.
Finally, Lidl Plus maintained relatively stable download numbers, with a slight increase towards the end of June, peaking at 17.6K. Active users also remained consistent, fluctuating around 900K throughout the quarter.
These insights, powered by Sensor Tower, highlight the dynamic nature of app performance in the competitive shopping category. For more detailed analytics and trends, visit Sensor Tower's comprehensive platform.
