Q2 2025 Performance of Top Shopping Apps in Italy on Unified Platform

In the second quarter of 2025, the unified platform performance of the top shopping apps in Italy showcased distinct trends in downloads, revenue, and active users. Here's a detailed breakdown based on data from Sensor Tower.

Amazon Shopping witnessed substantial weekly revenue fluctuations, peaking at approximately $578K in mid-April. Weekly downloads saw a surge towards the end of June, reaching around 52.6K. Meanwhile, active users increased steadily, culminating at roughly 18.1M by the end of the quarter.

Amazon Business: B2B Shopping exhibited a gradual decline in weekly revenue, beginning at $2.4K and tapering off to about $1K by the end of June. Downloads showed a recovery in the last week of June, climbing to 5.9K, while active users saw a dip and then a slight recovery, ending the quarter at approximately 184K.

Style DNA: Fashion AI Stylist had a modest increase in revenue early in the quarter, peaking at $523, before declining to $138 by the end of June. Downloads remained low throughout, with a minor rise to 184 in the final week. Active users followed a similar pattern, decreasing to 241 by quarter's end.

Shopping List - Listonic maintained relatively stable revenue, fluctuating around the $200 mark. Downloads were consistent, with a slight uptick to 1.3K in late June. Active users showed a dip mid-quarter but recovered to approximately 78.4K by the end.

Safe Purchase experienced minimal weekly revenue, peaking at $145 in mid-June. However, downloads were non-existent after the initial week of the quarter, and active users remained stagnant at 7 by the end of June.

For more detailed insights and data, visit Sensor Tower.