Top 5 Shopping Apps in Europe: Q2 2025 Performance Insights

In the second quarter of 2025, the top shopping applications on a unified platform in Europe showcased varying performance metrics in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into these trends.

Amazon Shopping maintained a strong presence with weekly revenue peaking at approximately $5.0M in mid-April, before stabilizing around $3.6M by the end of June. Weekly downloads remained consistent, with a noticeable spike to about 458K in the last week of June. Active users saw a slight increase from 104M to 108M over the quarter, indicating sustained user engagement.

Style DNA: AI Color Analysis experienced a peak in weekly downloads in early May, reaching 8.7K. Revenue fluctuated slightly, with a high of $16K in late April and a closing figure of approximately $11K. Active users showed a gradual decline towards the end of the quarter, stabilizing around 6.7K.

Episode: Reality Stars saw a resurgence in weekly revenue in late May, reaching nearly $20K, before tapering off to $6.2K by the end of June. Downloads mirrored this trend, peaking at 8.8K in late May. Active users ranged from 4.5K to 6K, showing minor fluctuations throughout the quarter.

Amazon Business: B2B Shopping exhibited steady weekly downloads, culminating in a high of 18.8K at the end of June. Revenue saw a gradual increase from $3.8K in early May to $4.1K by the end of June. Active users also showed positive growth, rising from 581K to 598K, suggesting increased adoption among businesses.

Lastly, Passtime had a stable quarter with weekly revenue peaking at $6.2K in early May. Downloads were modest, with a peak of 5.3K in early April. Active users remained relatively stable, with a slight dip towards the end of the quarter, closing at 24K.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.