Top 5 Shopping Apps Performance in Estonia Q2 2025

In the second quarter of 2025, the performance of the top shopping applications on a unified platform in Estonia varied significantly, according to Sensor Tower data.

Amazon Shopping saw weekly revenue fluctuate, peaking at approximately $192 in the first week of April and ending the quarter at $150. Weekly downloads experienced a notable increase, reaching 321 in late April and maintaining a steady flow around 284 by the end of June.

Style DNA: Fashion AI Stylist had a variable revenue stream with a high of $159 in mid-April, before stabilizing around $66 by the end of June. Downloads showed a gradual rise, peaking at 54 in early May, and closing the quarter at 36.

Méliuz: Cashback e Nota Fiscal maintained consistent weekly revenue, ranging between $8 and $14, without any recorded downloads during this period.

Think Dirty experienced a sharp revenue increase at the end of June, reaching $55, after a more modest performance earlier in the quarter. Downloads showed a surge in late June, climbing to 46.

Lastly, CardPointers: Maximize Rewards had a steady revenue stream with a peak of $15 at the end of June, despite minimal download activity.

Sensor Tower provides further insights into these trends, offering a comprehensive view of the shopping app market dynamics in Estonia.