AI Insights · Timothy · July 2025
Top 5 News Apps Performance in New Zealand Q2 2025
Explore the performance trends of top news apps in New Zealand during Q2 2025, with insights from Sensor Tower on downloads, revenue, and active users.
In the second quarter of 2025, the top news applications in New Zealand demonstrated varied performance trends across downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.
Reddit saw fluctuations in its weekly revenue, peaking at around $170 in early May, followed by a decline to approximately $99 by early June. Weekly downloads started strong at 3.8K in early April but gradually decreased to around 1.9K by the end of June. Active users remained relatively stable, with a slight dip mid-quarter and ending at approximately 148K.
X maintained a consistent revenue stream, with a notable peak at about $5K in late June. Downloads exhibited a downward trend, beginning at 2.5K and concluding the quarter at around 1.9K. Active users showed a gradual decline from 155K to 132K by the end of the quarter.
Substack experienced modest revenue growth, reaching a high of $56 in mid-May. Downloads were relatively stable, hovering around the 1.1K mark throughout the period. Active users increased significantly, from 11K in early April to a peak of 17.8K by mid-June.
NZ Herald News reported strong revenue, peaking at approximately $30K in late April. Downloads remained steady, with a notable increase to 1.1K in late June. Active users showed a consistent rise, starting at 25K and reaching 26.8K by the end of June.
BBC: World News & Stories did not generate revenue but saw variable download numbers, with a peak of nearly 1K in late June. Active users declined slightly over the quarter, from 18.3K to 15.4K.
For more detailed insights and analytics, visit Sensor Tower.
