AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps in South Africa: Q2 2025
Explore the performance trends of the top 5 lifestyle apps in South Africa during Q2 2025, including downloads and active users.
In the second quarter of 2025, the lifestyle app market in South Africa showed diverse trends across the top five applications on the unified platform. Here's a closer look at their performance, with data provided by Sensor Tower.
MTN App ZA from MTN South Africa saw a significant increase in weekly downloads, peaking at around 239K in early May. Active users also climbed steadily, reaching approximately 148K by the end of June.
The Pinterest app maintained a stable download rate throughout the quarter, with a slight uptick towards the end, reaching nearly 30K weekly downloads. Active user numbers remained robust, hovering around 1.8M.
Payflex experienced consistent download numbers, with a peak of 38.6K in late June. Active users showed a fluctuating trend, peaking at approximately 110K in mid-May.
Samsung Wallet/Pay (Watch) download numbers remained relatively stable, with a slight increase in late April. The app's active users consistently exceeded 3M, showing a slight increase towards the quarter's end.
Lastly, Home AI - AI Interior Design saw a notable increase in revenue, peaking at around $4.3K in late April. Downloads and active users showed variability, with downloads peaking at approximately 17.6K in mid-April.
For further insights and detailed analytics, visit Sensor Tower's website.
