Top 5 Lifestyle Apps Performance in Romania Q2 2025

In the second quarter of 2025, the lifestyle app sector in Romania showcased varied performance trends across the top five applications. Here’s a closer look at how each app fared in terms of downloads and active users.

Glovo: Food Delivery, Takeaway maintained a consistent presence with weekly downloads fluctuating between 10K and 19K. The app saw a peak in downloads at around 19K in early May. Active users hovered above 1M, reaching a high of approximately 1.27M in mid-May.

Pinterest experienced a steady stream of weekly downloads, ranging from 12K to 17K, with a noticeable decrease towards the end of the quarter. Active user numbers remained strong, consistently exceeding 1.3M, although a gradual decline was observed throughout the quarter.

Edenred showed fluctuating download numbers, peaking at 16.8K in mid-April before stabilizing around 8K. Active user figures displayed a downward trend, starting at over 1.15M and closing the quarter at around 1M.

Storia - anunțuri imobiliare saw a decline in downloads from 13K in early April to approximately 5K by the end of June. Despite this, active users grew steadily from 25K to over 44K in mid-May, before tapering off slightly.

Coca-Cola: Play & Win Prizes had an interesting trajectory with downloads starting at 11K in March, dropping significantly, and then stabilizing around 7K. Active users increased from 8.7K to a peak of 15.7K in early June, before a slight decrease towards the quarter's end.

These insights are based on data from Sensor Tower, where more detailed analytics and trends are available for deeper exploration of app performance metrics in Romania.