AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps in Nigeria: Q2 2025 Performance Overview
Explore the performance trends of the top 5 lifestyle apps in Nigeria during Q2 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the top lifestyle applications in Nigeria demonstrated diverse performance trends across downloads, revenue, and active users. These insights are provided by Sensor Tower, where more detailed analytics can be found.
Pinterest showed a dynamic pattern in weekly downloads, peaking at approximately 115K in early April, before stabilizing around 92K by the end of June. Active users maintained a steady increase, reaching over 2.2M by the quarter's end.
My Airtel experienced a notable increase in weekly downloads, starting at 33K and peaking at 42K in early June. Active users fluctuated, with a slight rise to over 1.1M by the end of the quarter.
WeMuslim: Athan, Qibla&Quran saw a significant spike in downloads, reaching 60K in mid-May. Weekly revenue remained modest, with a peak of $22 in late March. Active users increased to nearly 784K by the end of June.
Glovo: Food & Grocery Delivery had a gradual decline in weekly downloads, starting at 30K and ending at 20K. Active users fluctuated slightly, closing the quarter at around 299K.
LiveUp- Video Chat presented an interesting trend with a significant increase in revenue, peaking at $1.2K in the final week of June. Downloads increased towards the end of the quarter, reaching 17K, while active users grew to approximately 98K.
These applications highlight the varying trends in user engagement and monetization strategies within the lifestyle category in Nigeria during this period.
