AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps on Unified Platform in the Middle East Q2 2025
Explore the performance of the top 5 lifestyle apps in the Middle East during Q2 2025, highlighting download trends and active user statistics from Sensor Tower's data.
In the second quarter of 2025, the Middle East's lifestyle app market saw significant activity, with notable performance across the top five applications on a unified platform. Here's a closer look at the trends in weekly downloads and active users for these apps, according to Sensor Tower data.
Pinterest exhibited a steady increase in weekly downloads, beginning at approximately 101K and peaking at around 121K by the end of June. Active users hovered around 7M, with a slight increase from 7.1M to 7.4M over the quarter.
WeMuslim: Athan, Qibla&Quran saw a consistent rise in weekly downloads, starting at 51K and reaching 84K. Weekly revenue fluctuated, peaking at about $264 in the penultimate week of June. Active users increased from 1.9M to 2.1M, showing a positive engagement trend.
SuperQi maintained a modest download rate, averaging around 1.7K weekly with a slight decline towards the end of the quarter. The app's active user base showed gradual growth, ending the quarter at approximately 10K.
Quran, Athan, Prayer and Qibla experienced an upward trend in downloads, starting at 2.8K and climbing to 5.4K by the end of June. Active users also increased from 86K to 84K, indicating consistent user engagement.
Finally, AlMosaly: Athan, Qibla, Quran showed significant fluctuation in weekly downloads, peaking at nearly 60K in early June. Revenue also varied, reaching a high of $9.7K by the quarter's end. Active users followed an upward trajectory, growing from 2.6M to 2.5M.
These insights reveal dynamic shifts in the lifestyle app sector within the Middle East, with each app demonstrating unique trends in user engagement and market performance. For more detailed analytics, visit Sensor Tower's platform.