AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps in Kenya Q2 2025: Unified Platform Insights
Discover the performance trends of the top 5 lifestyle apps in Kenya for Q2 2025, including downloads and active users, based on Sensor Tower data.
In the second quarter of 2025, the top 5 lifestyle apps on a unified platform in Kenya showcased varied performance trends based on data from Sensor Tower. Here’s a closer look at their weekly downloads and active users.
My Airtel from Airtel Africa observed a fluctuating download pattern, starting with 31.8K downloads at the beginning of April and experiencing a peak of 37.4K by the end of June. Weekly active users remained around 1M, with a notable peak of approximately 1.18M in late June.
MySafaricom by Safaricom PLC maintained a steady download rate, averaging around 25K weekly. Active users initially decreased to 3.8M in April but rebounded to 3.9M by the end of June.
Pinterest saw a gradual decline in downloads, starting at 25.7K and dropping to 16.5K by the end of the quarter. Active users remained stable, hovering around 680K, with a slight increase to 705K in mid-June.
Glovo: Food & Grocery Delivery recorded a downward trend in downloads, beginning with 18.1K and decreasing to 10.3K by the end of June. Active user numbers were relatively stable, peaking at 339K in early June.
GPS Camera Map & Geotag Photos showed a significant increase in downloads, from a mere 3 in early April to a peak of 11.3K in June. Active users rose accordingly, reaching 21K by mid-June.
For more detailed insights and trends, visit Sensor Tower’s platform.
