Top 5 Lifestyle Apps in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the top lifestyle applications in New Zealand showed varied performance metrics across downloads, revenue, and active users. According to data from Sensor Tower, these insights reveal the trends in the unified platform encompassing both iOS and Android.

Tinder Dating App: Date & Chat from Tinder LLC experienced a notable decrease in revenue from $104K in early April to approximately $92K by the end of June. Weekly downloads hovered around 2K throughout the quarter, while active users saw an initial rise to 37.2K in late May before declining to 30.9K by June's end.

Bumble Dating App: Meet & Date by Bumble Holding Limited showed a peak in revenue at $43K in late April, followed by a gradual decline to around $36K by the end of June. Downloads started at 1.7K, decreasing to just over 1.1K. Active users peaked at 31.1K mid-April but dropped to 25.2K by late June.

Hinge Dating App: Match & Meet from Hinge, Inc. saw revenue rise steadily, reaching $27.2K at the end of the quarter. Downloads were relatively stable, averaging around 2.2K weekly. Active users increased from 22.4K to 23.4K, showing a consistent user base.

Arlo Secure: Home Security by Arlo Technologies Inc. had fluctuations in revenue, peaking at $9.2K in late June. Downloads remained under 1K throughout the quarter, while active users peaked at 10.1K in late April before dropping to 7.3K by the quarter's end.

TP-Link Tapo by TP-Link Systems Inc. exhibited a revenue increase, reaching $6.5K in late June. Downloads varied, with a peak of 2.1K in late April. Active users showed an upward trend, peaking at 44.1K in late April before declining to 33.2K in June.

These insights highlight the dynamic nature of the lifestyle app market in New Zealand. For more detailed analytics, visit Sensor Tower's platform.