AI Insights · Timothy · July 2025
Top 5 Insurance Apps in Central America: Q2 2025 Performance
Explore the performance trends of the top 5 insurance apps in Central America during Q2 2025, focusing on downloads and active user metrics.
In the second quarter of 2025, the insurance app market in Central America showed varied performance across the top five applications. Here’s a detailed look at the trends based on data from Sensor Tower.
WOOW - Seguros y Servicios experienced fluctuations in weekly downloads, starting with 10.7K and peaking at 13.8K in mid-April. However, the downloads declined to around 3.6K by the end of June.
Soy Cliente GNP maintained a relatively stable download pattern, with numbers ranging from 8.2K to 8.5K, and a noticeable increase to 8.5K in the last week of June. Active users peaked at 83.8K in early May before gradually declining to approximately 59.5K by the end of the quarter.
QMóvil showed consistent weekly downloads averaging around 3.7K, with active users slightly increasing from 4.9K to 5.1K towards the quarter's end.
Mi Monte saw download numbers decrease from 4.4K at the start of April to about 2.9K by June's end. Active users fluctuated, reaching a high of 60.8K in late June.
Lastly, BBVA SOS downloads increased from 2.4K to 4.5K over the quarter. Active users showed a dip in mid-June but ended at 19.2K.
For more detailed insights, visit Sensor Tower's platform.
