AI Insights · Timothy · July 2025
Top 5 Books Apps Performance on Unified Platform in New Zealand, Q2 2025
Explore the performance trends of the top 5 book apps in New Zealand during Q2 2025, highlighting downloads, revenue, and active users.
The second quarter of 2025 saw varying performance trends for the top book apps in New Zealand on the unified platform, as captured by Sensor Tower. Here's a breakdown of how each app fared.
Libby, the library app from OverDrive, Inc. had a consistent download pattern, with figures hovering around 1.9K to 2.1K weekly. Active users peaked at 66.6K in the last week of June, after a slight decline in May.
Amazon Kindle maintained a stable download rate, averaging around 1.1K weekly. Active users fluctuated but ended the quarter with an increase, reaching about 29.9K.
Audible: Audiobooks & Podcasts saw a notable revenue trend, peaking at $42.7K in mid-May. Downloads were steady, around 1.3K weekly, while active users reached a high of 100.2K in May before a slight dip.
Goodreads: Book Reviews experienced a stable download rate, averaging approximately 600 weekly. Active users showed a downward trend initially but recovered to nearly 20K by the end of June.
Lastly, BorrowBox had downloads varying between 500 and 750 weekly. Active users decreased gradually, ending the quarter at 18.3K.
These insights are derived from Sensor Tower's comprehensive data, and more detailed analysis can be found on their platform.
