AI Insights · Timothy · July 2025
Top 5 Books Apps Performance in Estonia Q2 2025
Explore the performance trends of the top 5 books apps on a unified platform in Estonia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of the top books applications in Estonia on a unified platform showed varied trends in weekly downloads and revenue, as reported by Sensor Tower.
Elisa Raamat maintained a consistent pattern in downloads, starting the quarter with 282 and experiencing a peak at 405 in late April. The downloads gradually decreased towards the end of June, closing at 176.
Rahva Raamat saw a notable spike in downloads, particularly in the week of April 28, reaching 538. The numbers fluctuated throughout the quarter, eventually stabilizing at 192 by the end of June.
Amazon Kindle experienced steady weekly downloads, hovering around the 200 mark. The revenue for Amazon Kindle showed a slight upward trend, peaking at $64 in late May and maintaining a range between $22 to $44 for most of the quarter.
MIRKO had relatively lower download numbers with a peak of 71 in late June, demonstrating minor fluctuations throughout the quarter.
Litres: Books and audiobooks exhibited a robust revenue performance, consistently generating over $1K weekly, with a peak of $1.3K in mid-June. Downloads remained steady, with a slight increase towards the end of the quarter, reaching 68 in mid-June.
These insights provide a snapshot of the market dynamics for books apps in Estonia, with more detailed analytics available on Sensor Tower.