AI Insights · Timothy · July 2025
Top 5 Books Apps Performance in Brazil Q2 2025
Explore the performance trends of the top 5 books apps in Brazil during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the books category on the unified platform in Brazil showcased intriguing trends across the top applications. Here's a closer look at the performance metrics for these leading apps, based on data from Sensor Tower.
Amazon Kindle experienced fluctuating weekly downloads, peaking at approximately 53K in mid-May before declining to around 39K by the end of June. Active users remained relatively stable, ranging from 2.8M to 3M throughout the quarter.
Color Goods™ - Coloring Games saw a significant rise in downloads, starting from 828 in mid-May and surging to over 112K by the end of June. Active users followed a similar upward trajectory, reaching about 86K by the quarter's end.
Wattpad - Read & Write Stories maintained a consistent increase in weekly downloads, hitting a high of 55K in mid-June. Revenue fluctuated, peaking at approximately $7.8K in the final week of June. Active users remained robust, consistently around 1.8M.
Biblia catolica ave maria demonstrated a steady increase in downloads, reaching about 12K in late May, while revenue showed a gradual climb, peaking at $750 in early June. Active users remained around 10K throughout the quarter.
Skeelo: Audiobooks & Ebooks experienced a notable spike in downloads in mid-June at 47K. Revenue also showed a steady improvement, reaching approximately $2.6K by the end of June. Active users saw a significant increase, peaking at over 600K in mid-June.
These trends provide valuable insights into the dynamics of the books category in Brazil. For more detailed analysis and insights, visit Sensor Tower's platform.
