Top 5 Books Apps in South Africa: Q2 2025 Performance

In the second quarter of 2025, the top books applications on the unified platform in South Africa showcased diverse trends in downloads, revenue, and active user engagement, according to data from Sensor Tower.

Audible: Audiobooks & Podcasts experienced a consistent increase in weekly revenue, peaking at around $39K in the final week of June. Downloads saw a significant rise towards the end of the quarter, reaching approximately 9.7K in the last week. Weekly active users showed some fluctuation, ending the quarter with about 91.8K.

GoodNovel - Booktok, Stories also saw growth in revenue, reaching over $10K in the last week of June. Downloads increased steadily, with a peak of nearly 3K in the same period. Active users saw a gradual rise, ending at approximately 28.6K.

For Everand: Audiobooks & Ebooks, revenue peaked at about $6.4K towards the end of June. Downloads fluctuated, with a notable decrease mid-quarter, but active users remained relatively stable, closing at around 15.9K.

Novellair showed a steady increase in revenue, with a high of approximately $8.5K in late June. Downloads and active users followed a similar upward trend, reaching 1.3K and 4.5K, respectively.

Finally, MoboReader maintained a steady revenue stream, peaking at about $4.8K in late May. Downloads were relatively stable, while active users saw a slight decline, ending the quarter at around 2.4K.

These insights highlight the varying dynamics of the books app market in South Africa during Q2 2025. For more detailed analytics and trends, visit Sensor Tower.