AI Insights · Timothy · July 2025
Top 5 Book Apps Performance in the US Q2 2025
Explore the performance trends of the top 5 book apps in the US during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the top book applications on a unified platform in the United States showcased varying performance trends in terms of downloads, revenue, and active users, as reported by Sensor Tower.
Audible: Audiobooks & Podcasts experienced a notable fluctuation in weekly revenue, starting at approximately $10.5M and peaking at $11.2M in early May, before settling around $7.0M by the end of June. Downloads remained relatively stable, oscillating between 120K and 148K per week. Active users fluctuated slightly, maintaining a range between 20M and 21M.
GoodNovel - Booktok, Stories saw a steady increase in weekly downloads, rising from 14K to over 35K. Revenue followed a similar upward trend, peaking at about $1.1M in late May. Active user numbers varied slightly, averaging around 230K to 250K.
Novellair demonstrated significant revenue growth, with a surge to $655K by early June, despite some fluctuations. Downloads increased notably mid-quarter, reaching 17K. Active users showed a consistent rise, ending the quarter at approximately 84K.
Literie experienced a peak in revenue at nearly $600K in mid-April, with a gradual decline thereafter. Downloads were highest in late May, reaching 15K, while active users remained stable around 60K.
Finally, AnyStories-Good Novels & Books showed a downward trend in both revenue and downloads. Revenue decreased from $493K to $129K by the end of June, while downloads hovered between 2K and 4K. Active users declined steadily, ending at around 5.5K.
These insights from Sensor Tower reveal diverse performance patterns among the leading book applications in the US, highlighting varying user engagement and financial outcomes across the quarter. More detailed analytics and insights can be found on Sensor Tower's platform.
