AI Insights · Timothy · July 2025
Top 5 Book Apps Performance in New Zealand, Q2 2025
Explore the performance of the top 5 book apps on a unified platform in New Zealand during Q2 2025, with insights from Sensor Tower.
In Q2 2025, the top book applications on a unified platform in New Zealand showcased diverse trends in downloads, revenue, and active users. Here's a closer look at their performance.
Audible: Audiobooks & Podcasts experienced fluctuations in weekly revenue, peaking at about $42.7K in mid-May, then tapering to around $31.8K by the end of June. Downloads fluctuated slightly, with a high of 1.6K in late June, while active users varied from 81.3K to 98.1K, showing a peak in early May.
GoodNovel - Booktok, Stories saw weekly revenue rise to approximately $12.2K in early June. Downloads were relatively stable, reaching 331 in late May, and active users remained consistent, ranging between 5.9K and 6.7K throughout the quarter.
Galatea: Books & Audiobooks had a steady weekly revenue, ending the quarter with $3.9K in late June. Downloads increased towards the end of the quarter, reaching 442, while active users gradually rose to 1.3K.
Novellair displayed variability in weekly revenue, peaking at $6.4K in late May. Downloads saw a significant increase to 356 in the same period, and active users peaked at 1.6K in late June.
Finally, Literie showed a decline in weekly revenue to $3.1K by the end of June. Downloads were highest in late May at 228, while active users hovered around 1.1K.
These insights are based on data from Sensor Tower, where more detailed analytics are available for further exploration.