Top 5 Books Apps Performance in Kenya Q2 2025

In the second quarter of 2025, the top five book applications on a unified platform in Kenya showed diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared.

Audible: Audiobooks & Podcasts experienced a steady increase in weekly revenue, peaking at approximately $2.2K in early May. Weekly downloads saw a decline from around 1K in late March to just over 200 by the end of June. The app maintained a solid user base with weekly active users hovering between 8K and 9K.

GoodNovel - Booktok, Stories showed a gradual increase in revenue, reaching around $1.4K by the end of the quarter. Downloads, however, declined significantly from nearly 1.9K at the start of April to about 600 in the last week of June. Active users remained relatively stable, fluctuating between 10K and 13K.

Everand: Audiobooks & Ebooks saw a varied performance with a significant spike in downloads, reaching over 3K in the second week of June. Revenue remained consistent, averaging around $600 weekly, while active users increased sharply in June, peaking at over 5K.

MoboReader experienced fluctuating revenue, peaking at $763 in late May. Downloads were relatively low, with a modest increase from 78 in late March to 174 in early June. The active user count remained steady, averaging around 1K.

Tapon - Stories & Novels showed stable revenue, with a modest increase to $469 by the end of June. Downloads and active users saw a decline towards the end of the quarter, with downloads dropping to zero in the last two weeks.

These insights are derived from Sensor Tower's comprehensive data analysis. For more detailed insights, visit Sensor Tower’s platform.