AI Insights · Timothy · July 2025
Top 5 Apparel Apps in South Africa: Q2 2025 Performance Overview
Explore the performance trends of top apparel apps in South Africa during Q2 2025, featuring data on downloads and active users from Sensor Tower.
In the second quarter of 2025, the performance of top apparel apps in South Africa showed varied trends in downloads and active user engagement, according to Sensor Tower data.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at about 116K at the end of June. Active users showed a general upward trend, climbing from 9.6M in early April to over 10.3M by the end of June.
MyRunway SA Fashion Shopping saw a decline in downloads from 28K at the start of April to around 12K by the end of June. Despite this, active users increased steadily, starting at 127K and reaching over 152K by the quarter's close.
adidas: Shop Shoes & Clothing showed a dip in downloads mid-quarter, starting at 10K, rising to a peak of 20K in early June, and ending at 7K. Active users fluctuated slightly but maintained a general upward trend, ending at approximately 106K.
Nike: Shoes, Apparel, Stories had downloads ranging from 13K to 6K, with active users showing a significant increase from 119K to 124K over the quarter.
Finally, ZARA downloads saw a slight increase towards the end of the quarter, from 4K to nearly 9K, while active users rose from 37K to 32K.
For more detailed insights into these trends, visit Sensor Tower.
