AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Uruguay: Q2 2025 Performance
Explore the performance of the top 5 apparel apps in Uruguay during Q2 2025, highlighting trends in downloads and active users based on Sensor Tower data.
In the second quarter of 2025, the unified platform performance of the top 5 apparel applications in Uruguay showcased notable trends in downloads and active user engagement.
Renner demonstrated a consistent pattern in downloads, starting at approximately 4.9K in early April and peaking at 7K in mid-June. Active users also showed a positive trajectory, climbing from 50.9K to a high of 58.7K by mid-June.
For SHEIN - Shopping Online, weekly downloads began at 1.6K and rose steadily to reach 2.6K by the end of June. The app maintained a strong active user base, fluctuating around 67K to 74K throughout the quarter.
ZARA experienced a significant surge in downloads, particularly noticeable in the week of June 23, where downloads jumped to 3.8K. The active user count also saw a remarkable increase, peaking at 6.5K in the same period.
H&M MENA - Shop Fashion Online had a gradual increase in downloads, starting with 94 in mid-May and reaching 658 by mid-June. The active user count followed a similar upward trend, increasing from 169 to 775 by the end of June.
Lastly, FARFETCH - Shop Luxury Fashion showed a stable download rate, maintaining around 100 to 170 downloads weekly. Active users fluctuated slightly, with numbers remaining around 300 to 400 throughout the quarter.
These insights, derived from Sensor Tower data, provide a glimpse into the dynamic landscape of the apparel app market in Uruguay. For more detailed analytics and insights, visit Sensor Tower.
