Top 5 Apparel Apps Performance in Ukraine: Q2 2025

In the second quarter of 2025, the performance of the top apparel applications on a unified platform in Ukraine showed varying trends in downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online experienced a significant fluctuation in weekly downloads, peaking at approximately 60.4K in mid-May. This was followed by a gradual decline, ending the quarter at around 33.8K. Active users saw a steady increase, reaching a high of 241K in early June before declining to 191K by the end of the quarter.

MODIVO - Moda i zakupy online initially saw a spike in downloads, reaching 27.9K in early April. However, this figure gradually decreased to 15.9K by the end of June. Active users exhibited a similar pattern, peaking at 134K mid-June before dropping to 103K at the quarter's close.

INTERTOP: Online Shopping maintained a steady download rate, starting at 14K and closing at 8.2K. The app's active users peaked at 334K in early June, reflecting a strong user base that slightly declined to 306K by the end.

Kasta – SuperAPP showed consistent performance with downloads starting at 12.8K and ending at 7.9K. Active users steadily increased, peaking at 334K mid-June and slightly decreasing to 308K by the end.

Finally, Золотий Вік: ювелірні прикраси started the quarter with 9.4K downloads, eventually declining to 4.4K. Active users data was not available for this app.

These insights illustrate the dynamic nature of the apparel app market in Ukraine. For more detailed analytics and insights, visit Sensor Tower.