AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Unified Platform in Tunisia: Q2 2025
Explore the performance trends of the top apparel apps in Tunisia for Q2 2025, with insights into downloads and active users.
In the second quarter of 2025, the top apparel apps in Tunisia showed varied performance across downloads and active user engagement. Here's a closer look at how these apps fared:
SHEIN-Shopping Online experienced fluctuating weekly downloads, starting at 16.8K at the beginning of April, dipping to a low of 12.8K in late May, and climbing back to 16.4K by the end of June. The app maintained a robust user base, with active users increasing from 354K to 401K over the quarter.
HA FidBox saw a significant spike in downloads, peaking at 7.4K in early June, before stabilizing around 490 downloads per week. Active users initially dropped from 16K to around 1.9K in April but rebounded to 17.7K by the end of June.
Zara maintained steady download numbers, fluctuating between 450 and 600 weekly downloads. Its active users showed a slight decrease overall, starting at 19.1K and ending at 14.5K.
Barsha had a notable increase in downloads, particularly in mid-June, with a peak of 4.2K downloads. However, active user data was not available.
Lefties -Clothes & accessories experienced a peak in downloads in early May at 1.3K, gradually declining to 352 by the end of June. Active users increased from 411 to 1.6K over the quarter.
These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Tunisia. For more detailed analytics, visit Sensor Tower’s platform.
