AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Sweden Q2 2025
Explore the performance trends of top apparel apps in Sweden for Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the top apparel applications in Sweden demonstrated varied performance trends in terms of downloads and active users. These insights are provided by Sensor Tower, offering a glimpse into the digital fashion landscape.
SHEIN - Shopping Online showed a positive trajectory in weekly downloads, peaking at approximately 10.6K in late May. Active users fluctuated, starting at 606K and closing the quarter with a strong 724K.
Zalando – Online fashion experienced a steady increase in downloads, reaching 5.1K by the end of May. However, active users saw a decline from 251K at the start to around 240K by the end of June.
H&M had fluctuating download numbers, with a peak of 4.8K in April. Active user numbers began at 197K, rising to 277K in late April, before settling at approximately 206K.
ZARA maintained a consistent download rate, peaking at 3.5K in early June. Active users increased steadily, starting at 23.3K and reaching nearly 30K by the end of the quarter.
UNIQLO - LifeWear saw a varied download pattern, with a peak of 3.2K in late June. Active users showed a significant rise, starting at 4.5K and ending at 17.6K.
For more detailed insights and data, visit Sensor Tower's platform.
