AI Insights · Timothy · July 2025
Top 5 Apparel Apps Performance in Russia, Q2 2025
Explore the performance trends of the top 5 apparel apps in Russia during Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the top 5 apparel applications on the unified platform in Russia showed varied performance trends according to Sensor Tower data.
kari: обувь и аксессуары saw a rise in weekly downloads, starting at approximately 72.5K and peaking at 134.7K in early June. Weekly active users fluctuated, reaching a high of around 1.7M in late May.
SUNLIGHT: украшения и подарки maintained stable download numbers, with a slight increase from 44.3K to 53.7K by the end of June. Active users also grew, reaching over 1.2M by the quarter's end.
SOKOLOV: ювелирный магазин experienced a consistent download trend, mostly hovering around 40K weekly. Active users peaked at 708K in late April before settling at approximately 493K.
585 Золотой - Diamonds & Gold downloads remained steady, with a peak of 32.1K in mid-May. Active users increased to over 333K in early June, showing a positive trend.
O'STIN - Магазин Модной Одежды downloads were consistent, averaging around 17K weekly. Active users saw a rise to 583K in late May before declining to 425K by the end of the quarter.
These insights provide a snapshot of the competitive landscape in Russia's apparel app market, with more detailed analysis available on Sensor Tower.
