AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Romania: Q2 2025 Performance on Unified Platform
Explore the performance trends of the top 5 apparel apps in Romania during Q2 2025, including SHEIN, efootwear.eu, Zalando, ABOUT YOU Outlet, and Fashion Days.
In the second quarter of 2025, the top 5 apparel applications in Romania on a unified platform showed varied performance trends. According to data from Sensor Tower, these apps included SHEIN - Shopping Online, efootwear.eu online shoe store, Zalando – Online fashion, ABOUT YOU Outlet, and Fashion Days.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 47K at the start of April and maintaining a high level towards the end of June with approximately 44K. The app's weekly active users grew steadily, starting at 2.9M and reaching over 3.3M by the end of June.
efootwear.eu online shoe store saw a consistent download pattern, with numbers ranging from 13K to 21K throughout the quarter. Active users for the app increased significantly, beginning at 332K and peaking at 443K mid-June before settling at 373K by the end of the quarter.
Zalando – Online fashion displayed a stable download rate, with weekly downloads hovering between 7K and 12K. Active user numbers showed some volatility, starting at 869K and fluctuating throughout the quarter, ending at 590K.
ABOUT YOU Outlet maintained a steady download rate, with figures mostly between 6K and 9K. The app's active users demonstrated growth, beginning at 201K and reaching 193K by the end of June.
Lastly, Fashion Days showed a peak in downloads in early May with 16K, while its active users exhibited notable fluctuations, starting at 449K and ending at 433K.
For more insights and detailed data, visit Sensor Tower's platform.
