AI Insights · Timothy · July 2025
Top 5 Apparel Apps in Portugal Q2 2025: Unified Platform Insights
Explore the performance trends of the top 5 apparel apps in Portugal for Q2 2025, highlighting downloads and active users.
In the second quarter of 2025, the top apparel apps in Portugal showed varied performance metrics, reflecting distinct trends in downloads and active users. These insights, sourced from Sensor Tower, provide a comprehensive overview of the app performance on a unified platform.
SHEIN - Shopping Online maintained a consistent download rate with a peak of approximately 17K downloads in the final week of June. Active users fluctuated, starting at over 2M and ending around 2M, showing a stable user base throughout the quarter.
ZARA experienced a significant spike in downloads mid-June, reaching over 14K. Active users also increased, starting at 152K and peaking at 235K by the end of the quarter.
ABOUT YOU Online Fashion Shop saw a decline in downloads from around 5K to just over 3K by quarter's end. Active users mirrored this trend, starting at 208K and decreasing to about 172K.
H&M showed fluctuating download numbers, with a peak of nearly 6K in mid-June. Active users steadily increased from 77K to 95K, indicating growing engagement.
BERSHKA downloads peaked in mid-May with over 6K. Active users increased from 33K to 38K by the end of the quarter, reflecting a gradual rise in user engagement.
For more detailed insights and analysis, visit Sensor Tower's platform.
