Top 5 Apparel Apps Performance in Oceania: Q2 2025

In the second quarter of 2025, the top five apparel applications on the unified platform in Oceania demonstrated significant trends in downloads and active users. Here's a closer look at their performance, with data sourced from Sensor Tower.

SHEIN - Shopping Online maintained a strong presence with weekly downloads consistently above 40K, peaking at around 52.5K during the week of May 26. The app's active users fluctuated, reaching a high of approximately 2.4M in mid-June before settling at around 2.1M by the end of the quarter.

UNIQLO AU saw a steady rise in weekly downloads, starting at 6.7K and climbing to 15.8K by the end of June. Active users also increased, peaking at 174.6K in mid-June before a slight decline to 146.3K at the quarter's close.

Halara experienced a gradual increase in downloads, reaching a high of about 8K in early June. The app's active users showed a similar upward trend, growing from 21.7K to 29.2K over the quarter.

THE ICONIC – Fashion Shopping had variable download figures, with highs around 7.1K in early April. The active user base remained relatively stable, fluctuating between 155.8K and 199.3K throughout the period.

Finally, adidas: Shop Shoes & Clothing saw downloads ranging from 4K to 7K, with a notable peak of 7.1K in late May. Active users increased significantly from 37K to over 54K by the end of June.

For more detailed insights and data, visit Sensor Tower.