AI Insights · Timothy · July 2025
Top 5 Apparel Apps in New Zealand: Q2 2025 Performance
Discover the performance trends of top apparel apps in New Zealand during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the SHEIN - Shopping Online app, published by ROADGET BUSINESS PTE. LTD., showed consistent weekly downloads, peaking at 8.7K in late May. Active users increased steadily, reaching 207.7K by the end of June.
Hallensteins saw a notable rise in downloads, especially in June, with a high of 2.6K mid-month. This upward trend in downloads did not coincide with available active user data.
JD Sports experienced a surge in downloads in early May, reaching 2.3K. Active users also saw a significant increase at the same time, peaking at 7.2K.
Halara showed a consistent increase in downloads throughout the quarter, with numbers climbing to 1.3K by the end of June. Active users followed a similar trend, ending the quarter at 5.7K.
Lastly, Glassons maintained steady download rates, peaking at 1.1K in the final week of June. Active users also grew, reaching 7.3K by quarter's end.
This data from Sensor Tower provides a snapshot of the evolving landscape of apparel apps in New Zealand. For more detailed insights, visit Sensor Tower's platform.
